Engineering Companies You Should Steal This Marketing Trick

Marketing can feel confusing for engineering companies.

But there’s one simple trick marketers use every day and it works.

It’s called AB Testing, and it’s kind of like running a mini experiment.

So What Is AB Testing?

AB Testing means making two versions of something like an email, a LinkedIn post, or a website banner. You change one thing: maybe the subject line, maybe the picture. Then you send Version A to one platform, and Version B to another. Whichever one gets more clicks that’s your winner.

Why It’s Smart

• You stop guessing what people like.

• You learn what works by testing it.

• You improve your content — fast.

It’s how marketing teams figure out what actually gets results.

In engineering, there’s something similar called Design of Experiments (DOE).You change one or two variables like flowrate or pressure to see what affects your results. AB Testing is the same idea, just used in marketing.

Try AB Testing in Your Engineering Company!

Here are 3 easy ways to start:

• Try two email subject lines and see which one gets opened more

• Post two graphics on your social media platforms and check which gets more likes

• Test two versions of your website headline

Track what works. Use the best version next time. That’s it.

AB Testing is simple and powerful. If you're doing engineering, you already know how to test ideas. Now, apply that thinking to your marketing.

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